设计艺术学院

艺术设计

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艺术设计发布时间:2015-03-16    来源:教学科研工作组    编辑录入:    点击:

教学宗旨与理念
    艺术设计专业以适应社会经济、文化创意产业发展的需求,将培养学生创新精神与社会责任感视为根本,突出设计理论与设计实践相结合,强调设计创新思维与设计表现方法的训练,使学生具有良好的文化艺术素质和对生活方式设计的敏锐感悟力,并能够服务于现代印刷、出版与传媒行业的应用型高级专门人才。艺术设计专业在长期的建设过程中,形成了“以特色为主题,打造专业;以工作室为依托,开展学术研究;以实验室为平台,进行专业实践”的教学理念,不断创新艺术设计专业人才培养模式,按照基础性、综合性、创新性三个层次的实践教学要求,不断加强教学改革,优化课程体系,全面提升专业水平。目前,已形成一支以教授为核心,以副教授为支撑,以讲师为骨干,结构合理,勇于创新的教学、科研团队。

专业方向设置
艺术设计专业下设:
1、书籍设计专业方向
    书籍设计专业方向面向国家新闻出版行业,着眼于国际出版设计前沿,将书籍设计与现代印刷、传媒相结合,将实践教学与社会课题相结合,培养具有扎实的书籍设计、印刷、出版基础理论知识,较强的设计实践能力和创新精神,熟悉并掌握应用于数字出版设计的相关数字交互技术,能够在印刷、出版及相关文化创意产业从事图文编辑、书籍设计、报刊设计、网络环境中电子出版物设计的应用型高级专门人才。
2、包装设计专业方向
    包装设计专业方向面向我国商品包装行业,着眼于世界包装设计前沿,将包装设计与现代产品、数字印刷相结合,将理论教学与社会实践课题相结合,以绿色设计理念为先导,以包装容器设计、包装结构设计、视觉要素设计为核心,培养学生具有扎实的包装基础理论知识和较强的设计实践能力,熟悉并掌握应用于现代包装行业中的包装管理设计和印刷工艺技术,能够在包装行业和文化创意产业中从事包装设计、包装管理、包装研究的应用型高级专业人才。
3、品牌与广告设计方向
    品牌与广告设计方向响应国家“品牌强国”战略号召,瞄准国际品牌与广告设计的发展前沿,以国际化视野,通过艺术与数字媒体、技术的交叉融合,形成跨学科、跨媒体的特色与优势,培养具有扎实的专业基础理论知识,较强的设计实践能力,并能够在广告及相关领域从事广告文案、广告策划、品牌管理、品牌与广告创意设计、品牌推广与营销等工作的高素质、复合应用型高级专业人才。
4、展示设计专业方向
    展示设计专业方向在教学过程中,将“设计理论与实践结合”、“艺术与数字技术结合”,实行“工作室+项目”的工学交替教学模式,培养学生具有良好的逻辑思维能力、设计创新能力、团队合作意识,掌握现代展示设计的基本知识和技能,具备一定的展示策划能力、较强的展示空间设计能力及相关工程实施管理能力,并能够在展览展示设计领域从事展示策划、展示设计的应用型高级专门人才。


课程体系
    平面艺术设计专业课程体系由学科基础、专业基础、专业课三大模块组成。 主要课程有素描、色彩、构成艺术、装饰艺术、计算机辅助设计、设计学、字体设计、图形设计、版面设计、书籍设计、包装设计、标志设计、展览设计、招贴设计、包装结构设计......

教学成果
    2009年北京市教育教学成果(高等教育)二等奖;国家“五个一工程”奖;第十一届全国美展艺术设计作品银奖、提名奖;中国创新设计红星奖;全国首届平面设计大赛一等奖;第五届影像科学国际会议招贴设计一等奖;2009年中国包装之星“创意奖”一等奖;2009年中国之星包装类“希望之星”一等奖;2009世界之星推荐奖等。


Design Art
Objective of Education
Based on the requirement of the social economy and cultural innovative industry, We focus on teaching students with combining the design theory and practical training. And we aim at helping students to work in the modern publishing and media communication industries with the clear understanding of art and culture, and the good sense of innovative design. In the long term development, Design Art holds the ideology of “supported by unique characteristics, academic workshops and professional labs, keep working in academic research and practical training” and keeps refining the teaching system. In the past years, Design Art generally evaluated the teaching method and course system to be solid, comprehensive and innovative. Now we already have a fully developed faculty with a reasonable structure and strong innovative spirit which includes the professors as the hard core, the associate professors as the main dynamic and the instructors as the holding power.
Programs of Design Art:
1. Book Design
Based on the trend of the development of publishing and book design industries, we combined the designing work with modern printing and media communication, and made a strong relationship between the teaching and practical training. For many years, Book Design aim at  teaching students to be professional editors, book designers, newspaper designers and e-book designers with the solid foundation of book design, printing and publishing, sophisticated skills of digital publication design and strong innovative spirit.
2. Package Design
Based on the trend of the development of national and international package design industry, guided by the ideology of “environment protecting”, and according to the requirements of package design, package instruction design and visual elements design, we combine the designing work with modern products design and digital printing. We teach students to be the high quality package designers, managers and researchers with the solid foundation of package design and the sophisticated skills of package design managing and printing.
3. Brand and Advertisement Design
According to the policy of “develop brands and strengthen the nation” and the trend of international brand and advertisement design, we combine the art with digital media techniques together from a international view. With holding the advantage of crossing majors and medias, we teach students to be high level advertisement designers and brand designers in the relevant  industries with the solid foundation and strong abilities.
4. Exhibition Design
By holding the ideology of “combine design theory, design practice, art and digital techniques together”, and applying the teaching mode of “making project in workshop”, we teach students to be professional exhibition designers with qualified logical thinking ability and strong abilities of exhibition space designing, arranging, co-operating and managing.
The Course System
The courses of Design Art include three parts: Foundation of Fine Arts, Foundation of Design and Advanced Design. The main courses include: Sketch, Color, Composition Art, Decoration Art, Computer Assisted Design, Design Theory, Font Design, Graphic Design, Layout Design, Book Design, Package Design, Logo Design, Exhibition Design, Poster Design, Package Instruction Design,etc.
Honors
Second place of “2009 Beijing Education Competition”, “Five-one Project”, Silver Price of design in National Fine Art Exhibition, “Red Star” of “Innovative Design of China”, First place of the 1st Graphic Design Competition, Frist place of the poster design in International Conference of Film Science,First place of the “Star of Innovative Design” and “Star of Package Design” in “2009 Star of China”, Design works are selected by the “Star of the World”.

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