设计艺术学院

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    北京印刷学院隶属于北京市,是由国家新闻出版总署和北京市共建的全日制普通高等院校。学校的前身是1958年文化部建立的文化学院印刷工艺系,1961年 印刷工艺系并入中央工艺美术学院。1978年,经国务院批准,印刷工艺系改建为北京印刷学院。经过50多年的发展建设,学校已经成为工、文、艺、管多学科 协调发展,学科特色鲜明、师资力量雄厚、科学研究创新、办学格局开阔的传媒类大学。

    北京印刷学院根据国家新闻出版、印刷业对艺术设计人才的需求,于1989年开办了设计艺术教育,1993年成立设计艺术系。随着招生规模的不断扩大和新专业的增加,2003年在原有系的基础上,成立了设计艺术学院。学院坚持特色发展,以特色学科专业建设提升核心竞争力,目前,学院拥有设计学、美术学一级学 科硕士学位授权点,艺术专业硕士授权点,数字媒体艺术、设计艺术、绘画艺术、动漫艺术二级学科硕士学位授权点,艺术设计、数字媒体艺术、绘画、动画、摄影 五个本科专业。学院设计艺术学为北京市重点建设学科,数字媒体艺术中心为北京市重点实验室,数字艺术与创新设计实验教学中心为国家级实验教学示范中心,艺术设计专业为北京市特色专业,多媒体艺术设计教学团队为国家级教学团队,并拥有国家新媒体产业基地“动漫创作及人才培训中心”,设计研究中心,艺术研究中心,美学研究所等。设计艺术学院现有专、兼职教师近100名。已建成了学历、年龄、职称结构不断优化的人才队伍。本科、研究生人数共计近2000名。

    北京印刷学院设计艺术学院是与改革开放后的中国设计艺术教育共同发展和成长的,是国内最早开展数字艺术教育的艺术院校之一。学院在20多年的教育过程中,坚持改革与创新,结合时代特征、产业发展和学校学科特点,确立了培养具有创新精神、社会责任感、一定的科学技术素质和新媒体文化传播及艺术设计与创作能力 的高等艺术创新人才的教育理念,建立了“艺术与出版传媒相结合”、“艺术与印刷相结合”、“艺术与文化产业相结合”的教学体系,并形成了鲜明的学科专业特色,取得了可喜的成果。教学成果曾获得中国新闻出版署教学成果一等奖1次、北京市教育教学成果二等奖2次;理论专著获“北京市第十一届哲学社会科学优秀成 果奖一等奖”;多媒体艺术设计作品分别获“第九、十四届国际莫比斯多媒体光盘大奖赛”全场大奖及第一、二届中国出版政府奖;书籍设计获“第十二届国家图书 奖”、“中国包装之星”金奖;包装设计获“第十一届全国美展”银奖;国画获“孙中山与华侨国际美术巡回展”金奖,版画获“第十一届全国版画展”金奖,动画片获中宣部“五个一工程奖”,摄影作品获“第十六届澳门国际摄影展”金奖等;教师作品水墨动画长卷《千里江山图》被最终选用为中国北京APEC峰会雁栖湖 国际会议中心南大堂LED大屏幕视频背景;学生设计的吉祥物“砳砳”被选为南京青奥会吉祥物;近三年出版专著80余部,核心期刊发表论文500余篇。
    继往而开来,在历经20多年发展的良好基础上,在中国创造的时代要求和文化创意产业蓬勃发展的推动下,相信未来的北京印刷学院设计艺术学院将发展成为首都文化艺术创意产业的思想库、研发中心、优秀艺术创意人才的培养基地,为首都社会经济、文化的大发展、大繁荣做出贡献。


Beijing Institute of Graphic Communication (BIGC) is a comprehensive university which is managed by the State General Administration of Press and Publishing (SGAPP) and the Beijing Municipal Government. It was previously the Department of Printing in the Cultural Institute under supervision of the Ministry of Culture in 1958. In 1961, the Department of Printing was integrated into the Central Academy of Handicrafts and Fine Arts (CAHFA). In 1978, with the approval of the State Council, the Department of Printing branched out from CAHFA and expanded as BIGC. After the development over 50 years, BIGC has became a unique, innovative and open media university with a solid reserve of talents and the assortive coordination between Engineering, Humanities, Fine Arts, Management and other majors.

According to the principle of “based on the development of Beijing and serve the nation”, BIGC takes responsibility of educating high level professionals. The Art and Design Department was founded in 1993 with following the establishment of the Fine Art Design Education major in 1989. In 2003, the School of Art and Design (SA&D) was founded for the future development of increasing enrollment and reforming professional programs. Nowadays, SA&D has the Design Art and Fine Arts as its primary master programs and the New Media, Art and Design, Painting and Animation Art as its secondary master programs. In SA&D, there are five majors for undergraduate including Design Art, Digital Media Art, Painting, Animation and Photography. The Art and Design is the “key subject of Beijing” and the Digital Media Art Laboratory is the “key laboratory of Beijing”. The Digital Art and Innovation Design Practice Center is the National Practice Education Demonstration Center and the Design Art is the “unique major of Beijing”. The faculty of the Multi-media Design Art is the “national teaching group”. SA&D also has an “Animation Production and Training Center” as the “national new media industry base”, a Design Research Center and an  Art Research Center. In SA&D, we have the faculty with 100 members and over 2000 students including the undergraduate and graduate students. Up to now, our advanced teaching group has already established with a strong educational background and a reasonable construction of age and professional level.

SA&D has developed toegther with the Art and Design Education of China since the running of the Open Policy. As well as, SA&D is one of the institutions which has the longest history of the Media Art Education in China. During the experienced 20 years’ education work, SA&D has created unique characteristics for its majors and has made a series of delightful achievements. SA&D keeps its innovative spirit and combines the characteristics of industry and new era with the programs of the school together for establishing the ideology of “educate the new professionals with the innovative spirit, sense of responsibility, qualified skills of science and technology and advanced abilities of innovative design”. By holding such an ideology, SA&D has constructed the systems of the “combination of the art and media of the press”, “combination of the art and printing” and the “combination of the art and cultural industry”. The educational work of SA&D won the first place of the “Teaching Achievement” which awarded by the Press and Publishing Administration, and won the second places of the “Beijing Teaching Achievement” for twice. Theory book took the first place of the “11th Beijing Excellent Work of Philosophy and Social Science”. Multi-media design works won the golden prices of the 9th and 14th “Mobis Festival Multimedia” and the 1st, 2nd “Government Rewards of Publishing”. The book design work won the price in “12th National Books Rewards” and won the golden price of the “Chinese Package Design Star”. The package design work won the Silver Price of “11th National Fine Arts Exhibition”. The Chinese painting won the golden price of “Sun Yet-sen and Overseas Chinese International Fine Arts Exhibition”. The printing work won the golden price of  “11th National Printing Exhibition”. The animation work won the reward of the “Five-One Project” which awarded by CPC Propaganda Departmen. Photography project won the golden price of the “Macao International Photography Exhibition”, etc.The teacher's Chinese ink style animation project "Endless Land" was selected by APEC and was showed in the south lobby of the Beijing Yanqi Lake International Convention & Exhibition Center as the LED wide screen background.The mascot "Le Le" designed by student was selected as the mascot of  the 2014 Nanjing Youth Olympic Games.More then 80 books were published during the past three years and more than 500 academic papers were published in the core professional journals.

Based on the tradition and solid foundation of the 20 years’ development and encouraged by the development of the innovative cultural industry and requierment of the new era, we believe that SA&D can be the think tank and research center of the capital cultural innovative industry and also, will be the education base of the outstanding art innovative professionals. Finally, SA&D will serve for the development of the capital social economy, cultural development and prosperity.